PAST WORK
FEATURED PROJECT: Parliament built and led Brooklyn Brewery's partnership with The Stonewall Inn, and their nonprofit arm: The Stonewall Inn Gives Back Initiative (SIGBI), from its beginning, through developing The Stonewall Inn IPA. She led the relationship as well as brand development and go-to-market
strategy from 2017-2020, transitioning the brand from a one-time NY-only Pride month release, to a national and then global product.
Through the beer brand's growth, Parliament was able to help SIGBI to expand their work and footprint globally. In 2019, she led a team to produce the co-branded lead float for World Pride in New York City, commemorating the 50th anniversary of The Stonewall Inn Uprising. The Stonewall Inn IPA earned a core spot in Brooklyn Brewery's global portfolio starting in 2020, and has gone on to become a top 3 global sales performer.
PAST WORK
MARKET EXPANSION PLAYBOOK DEVELOPMENT: OPENING CALIFORNIA & COLORADO
INNOVATION & PRODUCT DEVELOPMENT:
TRADE & CONSUMER MARKETING:
PRODUCT LAUNCH: CLOAKING DEVICE BEER RELEASE
STRATEGIC PARTNERSHIPS:
COMMERCIAL EVENT STRATEGY & SALES: DINNER PARTY SERIES
BRAND ACTIVATION: SMOKED & CURED BRUNCH, NYC BEER WEEK
