Brand Partnerships: New York Comic Con

In 2011, Brooklyn Brewery began their over a decade-long collaboration with the internationally recognized New York Comic Con. Mint led relationship management and activation of this partnership between 2015 and 2020, including leading the roll out of limited release versions of the collaborative beer annually as well as the transition to and roll out of a full year co-branded product, which was then expanded to international markets. Mint oversee full-scale marketing strategy including creating engaging brand marketing opportunities through consumer facing events, pop ups, merchandise, contests, promotions, and secondary collabs, while also developing a retail strategy that allowed the co-branded beer to succeed within traditional market contexts.